Noble's Pureau® Pure Water

Water purification issues

We have recently received a number of messages from our customers complaining about an off taste or smell in recently purchased casks and bottles of Noble’s Pureau. 

After receiving the first of these complaints we immediately had the water from the affected batches tested for a number of potential contaminants including Total Petroleum Hydrocarbons (petrol, kerosene, paint thinners etc) Volatile Organic Compounds (ammonia, chlorine etc) Semi Volatile Organics (pesticides, herbicides etc). We have also had further batches tested since the original complaints. 

All have come up “non-detected” or under drinking water guidelines. The lab results show that the water from the affected batches is non-toxic and does not contain any compounds at any levels that could cause a safety risk to customers.

After we received the first of the complaints our Quality Assurance team immediately reviewed our purification system and discovered that, following a maintenance procedure, during three weeks in December we had one component of our filtration system off-line – pre-treatment on Reverse Osmosis Unit 3. Pre-treatment is the component of the purification system that removes the chlorine, chloramines and trihalomethanes present in Sydney Water (our water supply).

Having this section off meant that the water, while still going through our Reverse Osmosis and bio-filtration units, would have had trace amounts of chlorine, chloramines and trihalomethanes present (in lesser amounts than in Sydney Water) as the water did not pass through pre-filtration.

We believe that the absence of any other inorganic compounds is magnifying the taste of the chlorine/chloramines/trihalomethanes. And while there is a taste and an odour present in some casks and bottles, not all are affected.

We would like to apologise for this lapse in our purification and quality standards. We immediately fixed the issue and all water with a best before date of 28/12/13 onwards is complying to our usual quality standards. We expect this water to commence appearing in supermarkets from the first week of January onwards.

We are offering full refunds to all of our customers who purchased affected Pureau over this period and are unhappy with the product. If you are unhappy with the water we recommend that you dispose of it and contact us via the website feedback form with your name and address for your refund.

Once again, we apologise for this lapse in our usual high purification and quality standards. We understand that it is an upsetting incident for our loyal customers and will do everything in our power to ensure that it never happens again.

Posted by: Noble Beverages on 29 December 2011
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Out of stocks and price rise in Coles

Coles have recently changed the layout of the water section in their supermarkets. Pureau has had a win as Coles has started stocking our 6x600ml bottle multipack. This is excellent news and means that there is now a “Pureau on the go” option for our customers!

But unfortunately, our 10 Litre cask has not fared so well in the re-organisation. Not only has Coles put the price up of our 10L up from $6.99 to $7.34, they have also cut the amount of stock that is on the shelves for purchase. This means that in many stores, our 10L becomes easily out of stock as the shelves are only refilled at night.

We are hearing reports from our customers that they are finding it difficult to buy our 10L in Coles. If you are one of these affected people, there are a couple of things you can do. The first and most effective is to complain directly to Coles, using their online feedback form here. The second thing you can do is to let us know, using our feedback form. We can then get one of our in-store merchandisers to visit the affected store and try to get more stock on the shelves.

We are very sorry that this is happening to our loyal customers who have supported Pureau in Coles over the years. Please know that both the price rise and the new shelf stock levels are completely out of our control. We hope that Coles will make some changes coming into summer that will see more Pureau 10L casks available for our customers, who really want to buy the product! With your advocacy and support, hopefully we can make this happen.

Posted by: Noble Beverages on 17 October 2011
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Blackmores Sydney Running Festival

We’ve very happy to say that Pureau is the official water of the 2011 Blackmores Sydney Running Festival on Sunday September 18th. The 30,000 odd runners taking part will all be refreshed with a bottle of Pureau at the end of their run, which finishes up at the iconic Sydney Opera House.

Posted by: Noble Beverages on 29 August 2011
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Introducing the Pureau Easy Pour

We’ve just launched a neat little contraption that is going to make pouring pureau a whole lot easier! The pureau easy pour is a lever that easily fits on the nozzle of our 5L and 10L casks. Instead of needing to exert finger pressure on the nozzle, one simply has to pull the easy pour to dispense the water!

Posted by: Noble Beverages on 25 July 2011
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More potential town water contamination

The Australian reports that new water sources - including recycling schemes, rainwater harvesting and tapping dishwashers and sinks – are posing a looming risk to safe water supplies in Australian towns and cities. You can read the full article here.

Posted by: Noble Beverages on 14 June 2011
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