Q: What is purified water?
Purified water is water that has been physically processed to remove all impurities. There are various purification methods available – Pureau uses a three-stage process
that removes all chemicals like chlorine and fluoride, organic compounds like bacteria and inorganic minerals like sodium (salt) or nitrates during the purification process.
Q: Is purified water bad for you?
A: No, Pureau purified water is not bad for you. We do not demineralise Pureau to the same extent that distilled water is demineralised, for example. On a parts per million concentration (ppm), Noble’s Pureau still maintains enough mineralisation to be healthy to drink and will not draw minerals or nutrients from people’s bodies. Noble’s Pureau ranks among the purest possible drinking water available to people.
Q: Does your packaging contain Bisphenol A?
A: No, it doesn’t. Noble Beverages is proud to confirm that none of the plastics we use in our cask bladders or PET bottles contain Bisphenol A. Noble’s Pureau packaging is 100% safe and 100% BPA-free.
Q: Is Pureau distilled water?
A: No, Pureau is not distilled water. Water that has gone through a commercial distillation process tends to taste flat and is unpleasant to drink due to the extent of the demineralisation. Because Pureau goes through a three-stage filtration process, its purity is 100% guaranteed but it has also a remarkable taste.
Q: Why does Pureau have such a distinctive taste?
A: Many people tell us that they buy Pureau because it’s the best-tasting water available. In most town water supplies you can taste faint traces of chlorine and the other impurities the water picks up in the pipes as it travels to your home. Other inorganic minerals and their concentrations can affect the taste of various bottled spring waters. Noble Beverages has made a huge investment in our filtration process to ensure our water tastes naturally fresh and pure – and absolutely no chemicals are used during the filtration process.
Q: Aren’t home water-filters just as good?
A: No domestic water filter can come close to delivering the same level of purity as Pureau. Our three-stage purification process took many years to perfect and cannot be replicated in a home environment. If not maintained regularly with filter changes, home filters can build-up unhealthy levels of bacteria. This, unfortunately, can end up making supposedly filtered water even more dangerous to drink than ordinary tap water!
Q: How do you guarantee the water’s purity?
A: Every day, samples of Pureau are sent to an independent NATA (National Association of Testing Authorities, Australia) certified laboratory for biological testing. Once the purity has been verified by this laboratory, the products are released for sale. That’s why we can 100% guarantee the purity of Pureau.
Q: What makes Pureau purified water different?
A: Noble Beverages spent years researching and developing its three-stage filtration process. The difference between Pureau and other purified waters is the remarkable taste – many people say that Pureau tastes like “water as it should be” – and the fact that we guarantee our water’s purity.
Q: Is Pureau suitable for infants?
A: Because of its purity, many mothers use Pureau in infant formula and juices (however, we do always recommend boiling the water before feeding infants as this is considered general best practise by health practitioners). Pureau is also excellent for mothers to drink while they are breastfeeding as this is an important time to not only increase water intake, but also ensure the drinking water is as pure as possible.
Q: Why do you use casks as packaging?
We know that sometimes our casks can be difficult to use. They are easily subject to damage if handled roughly during their voyage to the supermarket shelf and aren’t always looking their best by the time they get there. Sometimes the odd one even gets a leak or a torn handle. But we are sticking with this packaging for two reasons. First, the cask has attributes that helps keep Pureau completely pure. Second, it’s environmentally friendly.
Our casks are known in the packaging industry as “bag-in-box” products and are the only reasonable option for water as pure as Pureau. The bag (or bladder as it’s called) is the same one used in the wine industry to preserve contents from oxidisation (oxidation is the biggest enemy of packaged wine). For Pureau it’s exactly the same; the bladder is the best option for maintaining the water’s purity for as long as possible. The bladders have two layers: the outside one is metallic and forms an oxygen barrier. The inner layer is a food grade liner that preserves taste (the metallic exterior does not come into contact with the water). This is a very expensive way to package water but we feel it is worthwhile to ensure Pureau remains a cut above other drinking water on the market.
Because the cardboard used in the casks is 100% recyclable and is made from recycled materials, it’s also one of the best ways one can purchase water in an environmentally friendly manner. All of our casks are unbleached and specified to use the lightest grade board possible whilst maintaining the required structural strength. Please visit the Planet Pureau section of this site for more information on the environmental benefits of choosing water in a cask.
Q: Why does Pureau sometimes taste different out of your bottles or casks?
A: Because Pureau is produced in Sydney it has to be sent around the country. If Pureau is exposed to varying extreme temperatures on its way to the supermarket, the water can taste slightly different due to a taste transfer from the packaging. Pureau can suffer from this more than other waters due to its purity level which makes any slight taste variation more noticeable. After you purchase Pureau, we do not suggest leaving Pureau in hot cars or in the direct sunlight. Be rest assured however that even if the taste is slightly different, Pureau is still completely free of all impurities.
Q: Why can’t I find your full range of products in some supermarkets?
A: Some supermarkets do not stock the entire Pureau range due to shelf space restrictions. Please talk to your supermarket manager and urge them to stock Pureau’s full range of 5 litre casks, 10 litre casks, 2 litre bottles, 4×2 litre bottle packs, 600ml bottles and 6x600ml bottle packs if they are not present on the supermarket shelves. If your local health-food store also does not stock Pureau, please talk to the store manager as well.
Q: Do you home deliver?
A: We do not currently home deliver Pureau however we are scoping this service so please, if this interests you, leave your contact details and postcode by using our feedback form so we can ascertain interest in your area.
Q: Is Pureau recycled water?
A: No, Pureau is not recycled water. We source our water from the Sydney catchment area and then take it through our three-step filtration process.
Q: Does Pureau contain chlorine or fluoride?
A: Our purification process removes chlorine and fluoride from Pureau. Because bacteria and other organic compounds are also removed during the filtration process, Pureau is not chlorinated or ozonated (unlike tap or other bottled waters).
Q: Shouldn’t I have fluoride in my water?
A: Fluoride is added to most town water supplies in Australia. As most people get their recommended intakes of fluoride from toothpaste and natural food sources, we do not believe that consuming fluoride with your drinking water is also necessary.
Q: What is sodium?
A: Sodium, or sodium chloride, is just another name for salt. Most tap, spring and mineral water contain a surprising amount of sodium. Noble’s Pureau has no sodium. Therefore, it’s excellent water for those people who are on a low-salt diet or have been told to reduce their salt intake because they have high blood pressure.
Q: What is ozonation?
A: Ozone, or O3, is a disinfectant like chlorine. However, unlike chlorine, which is used to disinfect tap water, ozone is tasteless, which is why some bottled water brands use it to treat their spring water. One of the central issues with ozonation is that it reacts with the bromide that is present in much water. This then forms bromate, which is a suspected carcinogen. Noble’s Pureau does not use ozone in its three-step filtration process.
Q: Does Pureau need to be refrigerated?
A: No, because Pureau is guaranteed to be bacteria free the casks and bottles do not need to be refrigerated after opening. This means Pureau can be enjoyed at an ambient temperature over a long period of time. If however you drink directly from a 2 litre or 600ml bottle, it’s a good idea to consume the water within a couple of days as your mouth may leave bacterial residues on the bottle.
Q: Can I use Pureau in my CPAP machine?
A: Yes you can. If you use Pureau in CPAP machines, you’ll get none of the side-effects of using tap water, whose high levels of chlorine can irritate many sufferers of sleep apnea. Even other bottled waters may contain impurities that you don’t want to be breathing in all night long.
Q: Is it safe to use Pureau in my aquarium or fish tank?
A: Absolutely! We receive much feedback from people who use Noble’s Pureau in their aquariums and fish tanks to great success. Because of the purity of Pureau there are none of the issues associated with using water that has chlorine or other impurities. By using Pureau, your tanks will remain clean and your fish happy to be swimming around in pure water.